In a move illustrating the growing importance of social computing capabilities for existing enterprise applications--and some of the problems that may come from the use of multiple social-enabled apps--Yammer has developed a new integration with Salesforce.com.Built using open APIs from Salesforce.com and Yammer, the integration will allow users to follow any native Saleforce.com object from within Yammer's activity stream. The idea is that Yammer's activity stream becomes a central hub for feeds from Salesforce.com and other business applications.
Expect to see more of these social enabled apps with Notes/Domino Next and Vulcan. Take a look at the IBM Social Business Toolkit over at Greenhouse to learn more about it.
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